About Panorama - Panorama Insurance Brokers

About Panorama

Our Founder

William Wakeham (51) was the only foreign insurance practitioner inside Iraq for ten years after Gulf War Two. He is an experienced insurance entrepreneur in emerging, frontier and hostile territories. He has lived in Jordan, Iraq and UAE and run insurance operations in Afghanistan, Iraq, Libya and Somalia.

In 2004, William founded a Jordanian insurance brokerage focused on the Middle East and North Africa which became one of the world’s leading insurance brokers operating specifically for frontier markets. Their clients included many of the largest oil companies, logistics and telecoms providers, security companies and legal and accountancy practices.

William founded Iraq Business News (an online commercial news site), Africa Business News, Libya Business News, AlfaEvac (a medical evacuation company) and the Future Energy Forum (a UAE based oil and gas networking organisation). He is an acknowledged authority on doing business in emerging markets and is regularly quoted in the press and speaks at business events around the world.

His previous career included retail insurance broking in the UK and service in Her Majesty’s Armed Forces as an officer in the Household Cavalry.


Combining successful insurance industry professionals with extensive field-based Middle East and African experience, and knowledge of international insurance markets. The team draws on multinational experience in commercial boardrooms, in Government departments and in supra-national and NGO project organisation, solving often complex economic and political problems across multiple jurisdictions.


Ethical business practice is a fundamental value for Panorama. Our documented procedures, developed with our experience of ISO 9001, ensure compliance with the world’s most advanced legislative environments.


We subscribe to the principles adopted by our sister company’s membership of the United Nations Global Compact, the world’s largest corporate sustainability initiative. The UNGC serves as our framework for doing business with emerging economies, which enables our clients to operate successfully and sustainably.


We are owner-managed and our Directors are closely involved in the successful execution of each transaction. We can call on the advice and counsel of our network of regional industry, professional services, local operators and other prominent people and organisations to help us to enable our client’s operations and protect their people, assets and risks to the highest standards.

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Panorama will undertake a personalised risk assessment of your business territory and industry, using a wealth of local knowledge, experience and contacts.
With over a decade of experience, our professional team cover a full spectrum of insurance services, we have a lot to offer many business models.